THE BLOG
At the top of the marketing funnel, we engage in the art of attraction rather than persuasion. Like the soft music that lures patrons into a marketplace, top-of-funnel (TOFU) content whispers promises...
A solid influencer marketing framework structures itself around twelve sequential yet interconnected phases.Â
Each step contains four essential components: the specific action required, implementatio...
Today's marketing funnels bear little resemblance to the linear pathway models of yesteryear. The average B2B buyer engages with 10-15 touchpoints across 3-5 channels before making a purchase decision...
marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt quick...
In a recent Winsome Webinar, a panel of experts—including Katie Mouton, Senior Demand Generation Director at BPM; Ross Henderson, Senior Executive Consultant at Winsome Marketing; Lauren Keller, Head ...
In the spring of 2023, a major consumer electronics brand faced a critical decision. Their traditional TV-heavy marketing mix was delivering diminishing returns, yet they had $50 million in annual mar...
The ability to anticipate future trends and adapt to them can be the difference between a brand that leads and one that lags behind. For marketers, fostering foresight is essential for remaining relev...
Developing a truly data-driven marketing culture isn’t simply about technology adoption; it’s about fostering organizational change from the ground up. For CMOs, this shift requires aligning teams, re...
In the world of B2B marketing, having the right certifications can give you a competitive edge and demonstrate your expertise to potential employers or clients. Certifications in B2B marketing provide...
Attending B2B marketing conferences is a fantastic way to stay ahead of industry trends, network with peers, and gain insights from leading experts. Here are 25 must-attend B2B marketing conferences i...
A mission statement is one of the most important foundations for any organization. It defines your purpose, outlines what you stand for, and provides direction for decision-making and strategy. Whethe...
Customer expectations have skyrocketed, and businesses must keep pace by offering seamless, efficient, and personalized support. Fortunately, advancements in digital services and artificial intelligen...
When applying for senior-level roles like Chief Marketing Officer (CMO), Senior Vice President (SVP) of Marketing, or Director of Business Development, your cover letter is your opportunity to make a ...
A marketing webinar offers a unique opportunity for brands to provide value through live, interactive sessions that educate, engage, and drive conversions.
Whether you’re launching a new product, sha...
Today, I'll share how Alex Martin, the CEO of a fictional SaaS company called CloudSync, transformed his B2B business by following my simple rules, turning something as mundane as data synchronization...
As a B2B marketer, you know that much of the cookie-cutter content marketing advice online isn't very helpful. Your audience is smart, and churning out generic content can make you look out of touch. ...
This framework will show you how your website and digital marketing efforts can serve as a bridge from search engines to your website's thank you page, effectively generating demand and leads.
Debunk...
Understanding your competition is crucial for business success. By using market research, you can gain objective insights into your competitors' strategies, offerings, and customer perceptions. Here a...
Understanding your brand's position relative to competitors is crucial for success. Share of search has emerged as a powerful metric that provides valuable insights into brand health, market position,...
Voice of Customer (VoC) analytics has emerged as a powerful strategy that revolutionizes how businesses interact with their customers, driving growth and fostering loyalty. This comprehensive guide ex...
In today's hyperconnected world, where consumers are bombarded with endless choices and information, understanding your customer has never been more crucial. Enter customer intelligence – a powerful s...
In business, staying ahead of the competition isn't just an advantage—it's a necessity for survival. Welcome to the world of competitive intelligence (CI), where knowledge truly is power, and the righ...
Effective keyword research is the cornerstone of any successful B2B content marketing strategy. The list of seed keywords forms the foundation of the entire keyword research process, helping you conne...
In today's fast-paced B2B sales environment, efficiency is key. Sales Development Representatives (SDRs) often find themselves bogged down by time-consuming prospecting tasks, limiting their ability t...
