Understanding your competition is crucial for business success. By using market research, you can gain objective insights into your competitors' strategies, offerings, and customer perceptions. Here are some key questions to consider when developing your competitor analysis survey:

Competitor Analysis Survey Questions

1. How familiar are you with [Competitor Name]?
2. What words or phrases come to mind when you think of [Competitor Name]?
3. On a scale of 1-10, how likely are you to recommend [Competitor Name] to a friend or colleague?
4. What do you perceive as [Competitor Name]'s main strengths?
5. What do you perceive as [Competitor Name]'s main weaknesses?
6. How does [Competitor Name] compare to other companies in the industry?
7. What made you choose [Competitor Name] over other options?
8. How long have you been a customer of [Competitor Name]?
9. How often do you use [Competitor Name]'s products or services?
10. What features or services do you wish [Competitor Name] offered?
11. How would you rate your overall satisfaction with [Competitor Name]?
12. How responsive is [Competitor Name] to customer feedback or complaints?
13. What do you think sets [Competitor Name] apart from its competitors?
14. How likely are you to continue using [Competitor Name]'s products or services in the future?
15. If you could change one thing about [Competitor Name], what would it be?

The Big 3 – Product, Sales, and Marketing

Here are the three big categories and tons of competitor analysis survey questions.

Product

Understanding your competitors' products is essential. Here are some questions to help you gather valuable insights:

1. How would you rate the quality of [Competitor Name]'s products?
2. How does the pricing of [Competitor Name]'s products compare to others in the market?
3. What specific product features do you find most valuable?
4. Are there any product features you find unnecessary or frustrating?
5. How user-friendly are [Competitor Name]'s products?
6. How often does [Competitor Name] release new products or updates?
7. How would you describe the design and aesthetics of [Competitor Name]'s products?
8. How well do [Competitor Name]'s products meet your needs?
9. Have you experienced any issues or problems with [Competitor Name]'s products?
10. How does the product range of [Competitor Name] compare to other brands?
11. Are you aware of any unique features that only [Competitor Name]'s products offer?
12. How would you rate the durability of [Competitor Name]'s products?
13. Do you feel [Competitor Name]'s products provide good value for money?
14. How does the online experience of using [Competitor Name]'s products differ from in-store experiences?
15. Are there any products from other brands that you use alongside [Competitor Name]'s products? If so, why?

Sales

Gathering insights on your competitors' sales strategies can be challenging but rewarding. Consider these questions:

1. How did you first hear about [Competitor Name]?
2. Through which channel did you make your purchase (e.g., online, in-store, phone)?
3. How would you rate your experience with [Competitor Name]'s sales team?
4. Were you offered any discounts or promotions during your purchase?
5. How important were these discounts/promotions in your decision to buy?
6. Did you consider any other brands before choosing [Competitor Name]? If so, which ones?
7. What was the deciding factor in choosing [Competitor Name] over other options?
8. How would you rate the ease of the purchasing process with [Competitor Name]?
9. Did you receive any follow-up communication after your purchase?
10. Are you aware of any loyalty programs offered by [Competitor Name]?
11. If yes, are you a member of this loyalty program? Why or why not?
12. Have you ever considered leaving [Competitor Name] for another brand? If so, why?
13. How responsive is [Competitor Name]'s customer service team?
14. How satisfied are you with [Competitor Name]'s return/exchange policy?
15. Would you consider [Competitor Name] for future purchases? Why or why not?

Marketing

Analyzing your competitors' marketing strategies can provide valuable insights. Here are some questions to consider:

1. How often do you see advertisements for [Competitor Name]?
2. On which platforms do you most frequently encounter [Competitor Name]'s marketing (e.g., TV, social media, print)?
3. How would you rate the effectiveness of [Competitor Name]'s marketing campaigns?
4. What emotions do [Competitor Name]'s advertisements evoke in you?
5. Can you recall any specific slogans or taglines used by [Competitor Name]?
6. How well do you think [Competitor Name]'s marketing represents their actual products or services?
7. Have you ever made a purchase decision based on [Competitor Name]'s marketing? If so, what influenced you?
8. How would you describe [Competitor Name]'s brand personality?
9. Do you follow [Competitor Name] on any social media platforms? If so, which ones?
10. How engaging do you find [Competitor Name]'s social media content?
11. Have you ever participated in any contests or promotions run by [Competitor Name]?
12. How informative do you find [Competitor Name]'s website?
13. How easy is it to navigate [Competitor Name]'s website?
14. Have you ever received email marketing from [Competitor Name]? If so, how relevant did you find it?
15. After seeing [Competitor Name]'s marketing materials, how likely are you to consider their products or services?

Remember to include open-ended questions allowing respondents to elaborate on their answers. This qualitative data can provide deeper insights into consumer perceptions and behaviors. Use text analytics tools to efficiently analyze these responses and identify key themes and sentiments.