THE BLOG

Post-Purchase Content Strategies: Turning Customers into Advocates customer journey customer service Mar 28, 2025

Most marketing discussions fixate on the pre-purchase funnel—the carefully orchestrated journey from awareness to conversion. Yet the post-purchase phase holds perhaps the greatest untapped potential ...

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Bottom of Funnel Content Strategies: Close That Gap funnel sales sales training Mar 28, 2025

At the bottom of the marketing funnel, we encounter prospects at their most valuable yet precarious state—informed, engaged, but still wavering on the edge of decision. Like a chess grandmaster in the...

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Middle of Funnel Content Strategies: Turning Interest Into Intent audience customer journey funnel Mar 28, 2025

The middle of the funnel (MOFU) represents marketing's most nuanced territory—a psychological borderland where casual interest transforms into serious consideration. Here, prospects have moved beyond ...

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Top of Funnel Content Strategies: Casting a Wider Net b2b marketing customer journey digital marketing funnel Mar 28, 2025

At the top of the marketing funnel, we engage in the art of attraction rather than persuasion. Like the soft music that lures patrons into a marketplace, top-of-funnel (TOFU) content whispers promises...

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Marketing Project Management: Systems and Workflows marketing technology project management Mar 28, 2025

Marketing project management systems serve as the invisible foundations that support all visible marketing activities—the essential infrastructure that goes unexamined until something collapses. 

The...

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Crafting Your Influencer Marketing Strategy b2b marketing influencers Mar 27, 2025

A solid influencer marketing framework structures itself around twelve sequential yet interconnected phases. 

Each step contains four essential components: the specific action required, implementatio...

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Launching a Successful Paid Newsletter email marketing newsletter Mar 27, 2025

The paid newsletter market has exploded. Yet the failure rate remains high—approximately 68% of paid newsletters discontinue within 12 months due to inadequate planning and execution.

Setting the Fou...

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The Anatomy of Modern Marketing Funnels audience b2b marketing funnel Mar 27, 2025

Today's marketing funnels bear little resemblance to the linear pathway models of yesteryear. The average B2B buyer engages with 10-15 touchpoints across 3-5 channels before making a purchase decision...

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Content Monetization Strategies: Beyond Advertising Revenue content marketing content strategy content training Mar 27, 2025

In the creator economy of 2025, the reliance on advertising as the primary monetization channel has become increasingly precarious. Like farmers who plant only a single crop, content creators dependen...

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Customer Journey Mapping: Practical Templates for Multi-Channel Campaigns audience customer journey data Mar 26, 2025

The modern customer journey resembles less a linear path and more a Jackson Pollock painting—seemingly chaotic, multi-dimensional, and unique to each individual. Yet within this complexity lie pattern...

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Marketing Automation Workflows: Templates and Examples That Convert automation lead generation marketing technology Mar 26, 2025

In the chess game of modern marketing, automation is no longer just a strategic advantage—it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...

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Social Media Marketing KPIs: Measuring What Actually Matters social media social media marketing Mar 26, 2025

Social media measurement has suffered from a peculiar malady since its inception—we've become seduced by vanity metrics that flatter our egos but offer little substantive value. With the average busin...

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SEO Content Optimization: Step-by-Step Guide for Higher Rankings seo Mar 26, 2025

The digital world is littered with the corpses of forgotten content—billions of blog posts, articles, and web pages that never found their audience. According to Ahrefs' analysis of over a billion web...

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Email Marketing Optimization Techniques: Boosting Open Rates by 35% in 2025 email email marketing Mar 26, 2025

In an age where digital marketing channels multiply like Fibonacci's rabbits, email marketing remains remarkably resilient. According to the latest Email Marketing Benchmark Report by Litmus, email ma...

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How to Run a Podcast digital marketing podcast Mar 26, 2025

Did you know that 62% of Americans now listen to podcasts regularly, with the average listener consuming seven episodes weekly? That's a 14% increase from just two years ago, demonstrating that podcas...

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From Theory to Practice: How Behavioral Economics Is Reshaping Marketing behavioral economics research Mar 18, 2025

In the quest to influence consumer behavior, marketers have increasingly turned to behavioral economics—the study of how psychological, social, and emotional factors impact economic decisions. But how...

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Persuasion Engineering: The Scientific Blueprint for Marketing That Moves People to Action behavioral economics content marketing Mar 18, 2025

When the average consumer encounters up to 10,000 marketing messages daily, simply communicating your value proposition is no longer enough. The difference between marketing that gets ignored and mark...

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The Heuristic Advantage: Tapping Into Cognitive Shortcuts behavioral economics psychology Mar 18, 2025

Imagine investing months developing the perfect marketing campaign. Your messaging highlights every product benefit with crystal clarity. Your competitive analysis is flawless. Your value proposition ...

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The Psychology of Purchase behavioral economic Mar 18, 2025

Why do consumers often ignore carefully crafted logical arguments in favor of emotionally-driven impulse purchases? Why do they spend hours researching major purchases only to ultimately choose based ...

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The Behavioral Economics Revolution behavioral economics Mar 17, 2025

Marketing has undergone a profound transformation in recent years. Gone are the days when simple demographic targeting and feature-based messaging were enough to drive consumer action. Today's most su...

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The Science of Viral Content: Psychological Triggers for Shareability psychology social media Mar 02, 2025

Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...

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The Psychology of Color in Marketing: Advanced Techniques for Brand Perception brand psychology Mar 02, 2025

Color is one of the most powerful tools in a marketer's arsenal. Beyond aesthetics, colors evoke specific emotions, trigger psychological responses, and can dramatically influence consumer perception ...

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Insights from the 2024 State of Marketing AI Report report research Dec 05, 2024

The 2024 State of Marketing AI Report, presented by the Marketing AI Institute and Salesloft, sheds light on the transformative impact of artificial intelligence (AI) on marketing practices. Drawing f...

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Salesforce's State of Marketing Report (9th Edition) news report research Dec 05, 2024

Salesforce's 9th Edition of the State of Marketing Report provides an in-depth analysis of the trends, priorities, and challenges faced by marketing leaders globally. It draws from responses of 4,850 ...

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