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Restructuring for the Digital-First Era b2b marketing career marketing career Nov 19, 2024

marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to...

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The Non-Marketer's Guide to Hiring Marketing Talent career job interview leadership Nov 15, 2024

"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in...

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Values Alignment in Marketing job interview marketer marketer training Nov 15, 2024

"I'm thinking about that values alignment, like, how do you uncover that?" poses Joy Youell, owner of Winsome...

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Reframing Lead Generation as a Value-Driven Transaction lead generation sales webinar Nov 13, 2024

As we plan 2025, industry leaders from our network hosted a webinar all about lead gen. One of the key points of...

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Delivering Real Value: Understanding and Meeting Audience Needs audience content marketing lead generation Nov 13, 2024

In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical...

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How to Align Sales, Marketing, and Business Development b2b marketing sales team Nov 13, 2024

In a recent Winsome Webinar, a panel of experts—including Katie Mouton, Senior Demand Generation Director at...

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How to Optimize Your Marketing Budget b2b marketing budgeting Nov 11, 2024

In the spring of 2023, a major consumer electronics brand faced a critical decision. Their traditional TV-heavy...

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Crisis Management in the Age of Social Media branding public relations social media Nov 11, 2024

Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical...

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Anticipating and Shaping Future Trends b2b marketing data trends Nov 11, 2024

The ability to anticipate future trends and adapt to them can be the difference between a brand that leads and one...

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Developing a Data-Driven Marketing Culture b2b marketing culture data Nov 11, 2024

Developing a truly data-driven marketing culture isn’t simply about technology adoption; it’s about...

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Conversion Rate Optimization lead generation sales Nov 11, 2024

Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of...

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Mastering Video Marketing social media marketing video marketing Nov 11, 2024

Sarah Chen stared at her YouTube analytics, bewildered. After six months of posting three videos per week for her...

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