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Insights from the 2024 State of Marketing AI Report report research Dec 05, 2024

The 2024 State of Marketing AI Report, presented by the Marketing AI Institute and Salesloft, sheds light on the...

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Salesforce's State of Marketing Report (9th Edition) news report research Dec 05, 2024

Salesforce's 9th Edition of the State of Marketing Report provides an in-depth analysis of the trends, priorities,...

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Beyond Personal Preference: The Mark of Professional Marketing career job interview marketer training Nov 22, 2024

"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for...

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Restructuring for the Digital-First Era b2b marketing career marketing career Nov 19, 2024

marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to...

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The Non-Marketer's Guide to Hiring Marketing Talent career job interview leadership Nov 15, 2024

"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in...

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Values Alignment in Marketing job interview marketer marketer training Nov 15, 2024

"I'm thinking about that values alignment, like, how do you uncover that?" poses Joy Youell, owner of Winsome...

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Reframing Lead Generation as a Value-Driven Transaction lead generation sales webinar Nov 13, 2024

As we plan 2025, industry leaders from our network hosted a webinar all about lead gen. One of the key points of...

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Delivering Real Value: Understanding and Meeting Audience Needs audience content marketing lead generation Nov 13, 2024

In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical...

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How to Align Sales, Marketing, and Business Development b2b marketing sales team Nov 13, 2024

In a recent Winsome Webinar, a panel of experts—including Katie Mouton, Senior Demand Generation Director at...

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How to Optimize Your Marketing Budget b2b marketing budgeting Nov 11, 2024

In the spring of 2023, a major consumer electronics brand faced a critical decision. Their traditional TV-heavy...

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Crisis Management in the Age of Social Media branding public relations social media Nov 11, 2024

Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical...

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Anticipating and Shaping Future Trends b2b marketing data trends Nov 11, 2024

The ability to anticipate future trends and adapt to them can be the difference between a brand that leads and one...

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