THE BLOG
Imagine investing months developing the perfect marketing campaign. Your messaging highlights every product benefit with crystal clarity. Your competitive analysis is flawless. Your value proposition ...
Why do consumers often ignore carefully crafted logical arguments in favor of emotionally-driven impulse purchases? Why do they spend hours researching major purchases only to ultimately choose based ...
Marketing has undergone a profound transformation in recent years. Gone are the days when simple demographic targeting and feature-based messaging were enough to drive consumer action. Today's most su...
Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...
Color is one of the most powerful tools in a marketer's arsenal. Beyond aesthetics, colors evoke specific emotions, trigger psychological responses, and can dramatically influence consumer perception ...
The 2024 State of Marketing AI Report, presented by the Marketing AI Institute and Salesloft, sheds light on the transformative impact of artificial intelligence (AI) on marketing practices. Drawing f...
Salesforce's 9th Edition of the State of Marketing Report provides an in-depth analysis of the trends, priorities, and challenges faced by marketing leaders globally. It draws from responses of 4,850 ...
"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for the brand," reflects Courtney DeLaura, owner of Lot25. This observation hits at a cri...
marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt quick...
"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in today's hiring landscape. "There are a lot of opportunities out there where there i...
"I'm thinking about that values alignment, like, how do you uncover that?" poses Joy Youell, owner of Winsome Marketing. In today's rapidly evolving marketing landscape, this question has never been m...
As we plan 2025, industry leaders from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
In a recent Winsome Webinar, a panel of experts—including Katie Mouton, Senior Demand Generation Director at BPM; Ross Henderson, Senior Executive Consultant at Winsome Marketing; Lauren Keller, Head ...
In the spring of 2023, a major consumer electronics brand faced a critical decision. Their traditional TV-heavy marketing mix was delivering diminishing returns, yet they had $50 million in annual mar...
Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical skill for businesses. A social media crisis can break within minutes, causing damage ...
The ability to anticipate future trends and adapt to them can be the difference between a brand that leads and one that lags behind. For marketers, fostering foresight is essential for remaining relev...
Developing a truly data-driven marketing culture isn’t simply about technology adoption; it’s about fostering organizational change from the ground up. For CMOs, this shift requires aligning teams, re...
Sarah stared at her phone in disbelief. The Instagram post she'd commissioned for $5,000 had generated exactly three sales. As the marketing director for a sustainable fashion brand, she'd followed th...
Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...
Sarah Chen stared at her YouTube analytics, bewildered. After six months of posting three videos per week for her startup's channel, she had only 127 subscribers. "There has to be a better way," she m...
Successful marketers share certain key characteristics that help them excel in this dynamic field. From natural competitiveness to analytical thinking, these traits form the foundation of marketing ex...
"I'll just ask them to give me five things that they think are terrible on our website," says Courtney DeLaura, owner of Lot25. This disarmingly direct approach reveals more than just a candidate's an...
"I think silence is where truth happens in an interview," says Joy Youell, owner of Winsome Marketing. In a world where we're often racing to fill every moment with words, Youell's approach to intervi...
