THE BLOG
"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for the brand," reflects Courtney DeLaura, owner of Lot25. This observation hits at a cri...
"I'm thinking about that values alignment, like, how do you uncover that?" poses Joy Youell, owner of Winsome Marketing. In today's rapidly evolving marketing landscape, this question has never been m...
Corporations face an unprecedented challenge: keeping their marketing teams at the cutting edge of industry trends and technologies. The rise of artificial intelligence (AI), the growing importance of...
Pay-per-click (PPC) advertising is one of the most powerful digital marketing strategies for businesses looking to drive targeted traffic, generate leads, and increase sales. However, running successf...
Launching a new product or service in the competitive SaaS market requires more than just strong product features—it demands a strategic, coordinated Go-to-Market (GTM) strategy to create awareness, d...
Marketing is a vital function for businesses of all sizes and industries. It encompasses a wide range of activities aimed at promoting products, services, and brands to target audiences. As the market...
The ability to analyze and interpret data for strategic decision-making is more crucial than ever. Business Intelligence (BI) professionals are in high demand, and online training has become an access...
TED Talks are a great source of inspiration, innovation, and practical ideas, especially for marketers looking to enhance their strategies. Whether you're diving into behavioral science, the future of...
Professional training and certifications have become increasingly valuable. This article explores some of the leading digital marketing institutes, their history, what they offer, and the types of tra...
Market research is crucial for understanding consumer behavior, identifying trends, and shaping business strategies. Whether you're a beginner looking to learn the basics or a seasoned marketer lookin...
Branding design is an essential aspect of any business’s success. It goes beyond just a logo or a color scheme—your brand identity communicates who you are, what you stand for, and how you want to be ...
Sales enablement has become an essential function within modern sales organizations. It involves providing sales teams with the tools, resources, knowledge, and training they need to engage buyers eff...
Marketing is a dynamic and diverse field that offers numerous career paths and opportunities for growth. This article explores the various roles, levels, and career trajectories available in the marke...
Whether you’re just starting your career in marketing or looking to sharpen your skills, there are plenty of free marketing training options available. From content creation and SEO to social media an...
Joy Youell is a highly respected content and communication strategist with a deep expertise in digital marketing, artificial intelligence (AI), and business development. She brings a wealth of experie...
As artificial intelligence (AI) reshapes industries, marketing is one area where the impact is particularly profound. AI is helping marketers automate processes, analyze data more effectively, persona...
Whether you’re a marketing newbie or an experienced professional looking to sharpen your skills, attending a marketing workshop can provide valuable insights and strategies to elevate your game. Below...
A well-structured marketing report is crucial for understanding performance, guiding strategy, and demonstrating the value of marketing efforts. Based on extensive marketing dashboard examples, this a...
To thrive in today's digital marketing ecosystem, embracing a 'test and learn' approach has become crucial. This methodology, rooted in agile principles, allows marketers to adapt quickly, learn from ...
Writing a sales letter might seem outdated, but it remains a powerful tool in your marketing arsenal. Whether you're selling a $50 product or a $5,000 service, a well-crafted sales letter can help you...
In today's data-driven business landscape, understanding and anticipating customer behavior is crucial for success. This article will guide you through the process of developing a predictive model for...
As artificial intelligence (AI) continues to revolutionize various industries, one critical aspect that often comes under scrutiny is the explainability of AI systems. Explainability in AI is not just...
As AI-generated content floods the internet, how can copywriters ensure their words cut through the noise? The answer might surprise you: poetry. By incorporating poetic techniques into your copywriti...
