Professional training and certifications have become increasingly valuable. This article explores some of the leading digital marketing institutes, their history, what they offer, and the types of training available.

Digital Marketing Institute (DMI)

History

Founded in 2009 in Dublin, Ireland, the Digital Marketing Institute (DMI) has grown to become one of the global leaders in digital marketing education.

What They Provide

DMI offers a range of professional certifications and courses in digital marketing. Their programs are developed in collaboration with industry experts and are regularly updated to reflect current best practices.

Types of Training

• Professional Diploma in Digital Marketing
• Specialist Diplomas (Search Marketing, Social Media Marketing, etc.)
• Postgraduate Diploma in Digital Marketing
• Masters in Digital Marketing
• Corporate training solutions

Google Digital Garage

History

Launched by Google in 2015, Digital Garage is part of the company's "Grow with Google" initiative aimed at helping people develop digital skills.

What They Provide

Google Digital Garage offers free online courses in digital marketing and other digital skills. The platform is designed to be accessible to beginners and those looking to upskill.

Types of Training

• Fundamentals of Digital Marketing certification
• Short courses on specific topics (e.g., SEO, social media, web analytics)
• In-person workshops (in select locations)

HubSpot Academy

History

HubSpot Academy was launched in 2012 as the educational arm of HubSpot, a leading inbound marketing and sales platform.

What They Provide

HubSpot Academy offers free online training on inbound marketing, sales, and customer service. Their courses are known for their practical, software-agnostic approach.

Types of Training

• Inbound Marketing Certification
• Content Marketing Certification
• Email Marketing Certification
• Various software certifications (HubSpot CRM, Marketing Hub, etc.)
• Short courses on specific marketing topics

American Marketing Association (AMA)

History

Founded in 1937, the American Marketing Association has a long history in marketing education. They expanded into digital marketing training in the early 2000s.

What They Provide

AMA offers a mix of traditional and digital marketing education, including courses, webinars, and conferences. They also provide networking opportunities and access to marketing resources.

Types of Training

• Digital Marketing Certification (in partnership with DMI)
• Various online courses on digital marketing topics
• Virtual Conference
• Webinars and podcasts

Coursera

History

Founded in 2012 by Stanford professors, Coursera is an online learning platform that partners with universities and organizations worldwide to offer courses, including many in digital marketing.

What They Provide

Coursera provides access to university-level courses and specializations in digital marketing from renowned institutions. They offer both free and paid options.

Types of Training

• Individual courses on various digital marketing topics

• Specializations (series of courses) in Digital Marketing
• Full online degree programs (e.g., Master of Science in Digital Marketing)
• Professional Certificates

LinkedIn Learning (formerly Lynda.com)

History

Lynda.com was founded in 1995 and acquired by LinkedIn in 2015, rebranding as LinkedIn Learning in 2017.

What They Provide

LinkedIn Learning offers a wide range of video-based courses on digital marketing and many other professional skills. It's known for its high-quality, expert-led content.

Types of Training

• Individual courses on specific digital marketing topics
• Learning paths that combine multiple courses
• Certificates of completion for each course

Digital Marketing Training

These digital marketing institutes offer a variety of options for professionals looking to enhance their skills or start a career in digital marketing. From free courses to comprehensive degree programs, there's something for every level of experience and commitment. When choosing an institute, consider factors such as industry recognition, course content, learning format, and how well the offerings align with your career goals.