If you want to dig deeper into the world of B2B content creation, here are some great places to learn more about creating B2B content that resonates.

Top Subreddits for B2B Content

r/content_marketing - Discusses strategies and best practices for creating effective content marketing campaigns, including B2B content.

r/B2BMarketing - Focuses specifically on B2B marketing strategies, tactics, and content creation.

r/marketing - Covers a wide range of marketing topics, including discussions on creating resonant B2B content.

Top 5 Quora Questions

What are the essential components of a successful B2B content marketing strategy, and how can digital marketing agencies craft and implement compelling content that resonates with target audiences?

B2B marketers:

How do you uncover customer value and create messaging that resonates with your customers?

How do you overcome common challenges in B2B content marketing?

How can I create high-quality B2B content that attracts and engages my target audience?

How do you create a content strategy for B2B buyers' journey mapping?

Recent Podcast/Interview Appearances

How AI is Transforming B2B Sales with Morgan J. Ingram and Kyle Coleman (YouTube, May 3, 2024)

Kyle Coleman, Copy.ai's CMO, talks with Morgan J. Ingram from AMP about:

The top AI platforms and tools that are boosting sales productivity Case studies of B2B companies and how they're using AI to crush their sales goals Tips for getting started with AI for sales (for companies of all sizes)

Conduct Audience Research and Build Data-Driven Personas

The foundation of resonant content is a deep understanding of your audience. Who are they? What are their roles and responsibilities? What challenges do they face?

Use various platforms for competitive intelligence to gather rich insights about your target buyers. You can then incorporate this data into your CRM  to build robust, multi-dimensional persona profiles.

Our data enrichment tools let you go even further with this process.

The more intimately you understand your customer's world, the better equipped you'll be to create engaging content that speaks directly to their needs and preferences, offering tangible benefits and practical solutions to their problems.

Map Content to the B2B Buyer's Journey

B2B purchase decisions often involve multiple stakeholders and extended buying cycles. To be effective, your content must align with each stage of this complex journey.

Develop a strategic framework that maps specific content types and topics to the awareness, consideration, and decision stages. Use AI for sales and marketing to guide your content planning and ensure that you're delivering the right messages at the right times.

Supporting buyers with relevant, stage-appropriate content means you'll establish trust and credibility that can lead to profitable customer relationships.

Focus on Thought Leadership and Credibility Building

B2B buyers are increasingly looking to industry experts and thought leaders for guidance and inspiration. To resonate with this audience, you need to create content that shows a clear understanding of the trends, challenges, and opportunities shaping their world.

Tap into the expertise of your internal subject matter experts. Collaborate with them to develop authoritative, insightful content that showcases your brand's unique perspective and value proposition.

Leverage AI tools for content marketing to streamline the creation process and ensure that your thought leadership content is always on-point and on-brand.

Leverage Diverse Content Formats and Channels

Different people consume content in different ways. Some prefer long-form articles, while others gravitate towards visual formats like videos and infographics.

To maximize resonance, develop a diverse mix of content types that cater to various learning styles and preferences. From blog posts and whitepapers to webinars and podcasts, aim to offer something for everyone, letting you reach larger B2B audiences.

Optimize each piece of content for relevant keywords (to rank well in search engines) and for multiple channels of distribution. Use AI for bulk content creation to efficiently produce and repurpose assets at scale, ensuring that your message reaches the right people in the right places.

Incorporate Data, Case Studies and Storytelling

B2B buyers are data-driven and results-oriented. To earn their trust and confidence, your content must be grounded in facts, figures, and real-world examples.

Use industry research, surveys, and your own data analysis to back up your claims and arguments. Share case studies and success stories that illustrate how your solutions have helped companies like theirs achieve their goals.

Don't underestimate the power of storytelling. Weave compelling narratives throughout your content to make it more engaging and memorable. Use AI for automated product descriptions and other assets to efficiently customize content for different segments and personas.

Consistently Reinforce the Brand Voice

Your content is an extension of your brand. It should reflect your unique personality, values, and way of communicating.

Define your brand voice in clear, concrete terms. What tone and style best represent your brand? Are you authoritative and professional? Friendly and approachable? Innovative and cutting-edge?

Document these guidelines and share them with everyone involved in content creation, as well as adding them within your AI for sales platform.

Speaking with a distinctive, recognizable brand voice lets you build stronger connections with your audience and differentiate yourself from competitors.

Continuously Measure, Optimize and Iterate

Resonant content is never a "set it and forget it" proposition. To ensure that your content remains relevant and effective over time, you must continuously measure its performance and optimize based on data-driven insights.

Set up a comprehensive measurement framework that tracks key metrics like engagement, lead generation, and revenue impact. Use AI tools to analyze your data and surface actionable insights and recommendations.

Based on this analysis, refine your content strategy and tactics. Double down on what's working and jettison what's not. Tweak your AI workflows and experiment with new formats, topics, and distribution channels to keep your content fresh and engaging.

Embracing a culture of continuous improvement allows you to adapt to changing audience needs and preferences and stay ahead of the competition.