SEO Level 101

What you'll get:

• Introduction to core SEO concepts and best practices
  Navigating Google Search Console and understanding available data
• Understand Google Analytics data, set up tracking, integrate GSC
• Explore essential SEO tools for conducting analysis
• Learn all components of comprehensive SEO audits
• Understand link building strategies and metrics
• Conduct keyword research and develop targets
• Optimize on-page elements like titles, metadata for search success
• Learn KPIs to track and best practices for reporting
• Review key concepts, address outstanding questions

Write Better Than AI

Learn the nuanced skill of writing better than AI, especially when it comes to...

• Week 1: How to Break the Rules 
• Week 2: Nailing Voice and Tone
• Week 3: Telling Stories
• Week 4: Meticulous Research
• Week 5: Ingenuous Formatting

This is a five session course with engaging lectures and hands- practice activities.

How to Build a Content AI System

What you'll get:

• Introduction to core SEO concepts and best practices
  Navigating Google Search Console and understanding available data
• Understand Google Analytics data, set up tracking, integrate GSC
• Explore essential SEO tools for conducting analysis
• Learn all components of comprehensive SEO audits
• Understand link building strategies and metrics
• Conduct keyword research and develop targets
• Optimize on-page elements like titles, metadata for search success
• Learn KPIs to track and best practices for reporting
• Review key concepts, address outstanding questions

Data Driven Marketing

What do you do with all the marketing data?

Learn in this course.

• Introduction to Data-Driven Marketing
• Collecting and Managing Data
• Analyzing Marketing Data
• Applying Data Insights to Marketing Strategies
• Tools and Technologies for Data-Driven Marketing

Our course is chock-full of practical insights, templates, SOPs, and more to jump-start or refine data processes in your marketing department.

This course is perfect for business owners, CMOs, Marketing Directors, Content Directors, or Marketing Generalists who want to operationalize AI in marketing.

Grow Your Career or Your Team... Fast & Easy

All of our courses are designed with busy working professionals in mind - we keep the cost low and the practicality high.

Editing 101

Editing is a #1 in-Demand Skill: Upgrade Your Skills

With the uptick in AI-assists for content, more people need editing skills. This course will get super hands-on with instruction and practice to make editing more effective.

• Session 1: Pattern Recognition
• Session 2: The Soul of Wit
• Session 3: Editing as Optimization
• Session 4: Editing as Writer Training

This is a four session course with engaging lectures and hands- practice activities.

B2B Marketing

Lead Generation, ABM, Content Marketing, Reporting, and More have gotten AI-powered, digitally-oriented upgrades - and our comprehensive, B2B Marketing Course covers it all.

• Module 1: Introduction to B2B Marketing
• Module 2: B2B Lead Generation
• Module 3: Account-Based Marketing (ABM)
• Module 4: B2B Content Marketing
• Module 5: Measuring B2B Marketing Success

This is a five session course with engaging lectures and hands- practice activities.

UX Writing

Learn UX Writing for Digital Products

Unlike other forms of writing, UX writing focuses on the user’s needs and behaviors, making it a critical component in the design of user-friendly digital products.

•  Introduction to UX Writing
• Writing Effective Microcopy
• Principles of User Experience (UX)
• Testing and Iterating on UX Copy
• Integrating UX Writing with Design

This is a five session course with engaging lectures and hands- practice activities.

Advanced Content Marketing

Upgrade Your Content Marketing to an Expert Level

I've spent about 15 years building advanced content marketing systems and programs - and I'm going to relay all of that knowledge to Y-O-U.

• Creating High-Impact Content
• Multi-Channel Content Distribution
• Data-Driven Content Marketing
• Measuring Content ROI
• Scaling Your Content Marketing Efforts

This is a five session course with engaging lectures and hands- practice activities.

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