SEO Has Changed — Are You Up to Speed?

Week 1: Intro to SEO

• Instructor: Lauren - Group
• Introduction to core SEO concepts and best practices.
• Focus: Understanding SEO's role and importance.
• Activities: Website evaluation lab and introductory lecture on SEO fundamentals.

Week 2: Google Search Console

• Instructor: Kaitlin
• Navigating and understanding Google Search Console data.
• Focus: Accessing key visibility data in GSC.
• Activities: Exploration of GSC and hands-on use of the platform.

Week 3: Google Analytics

• Instructor: Lauren
• Using Google Analytics for SEO insights and setting up tracking.
• Focus: GA analysis and configuration.
• Activities: Implementation of GA, comparison with GSC data.

Week 4: SEO Research Tools

• Instructors: Shannon + Lindsey
• Exploring essential SEO tools for conducting analysis.
• Focus: Utilizing data for better SEO decisions.
• Activities: Comparison of top SEO tools like SEMrush, Ahrefs, and Surfer.

Week 5: SEO Audits

• Instructor: Kaitlin
• Learning all components of comprehensive SEO audits.
• Focus: Performing effective site audits.
• Activities: Conducting partial site audits and understanding on-page, off-page, and technical auditing.

Week 6: Linking

• Instructor: Lindsey
• Understanding link building strategies and metrics.
• Focus: Acquiring high-quality backlinks.
• Activities: Link opportunity analysis and outreach approaches.

Week 7: SEO Keywords

• Instructors: Lauren + Shannon
• Conducting keyword research and developing targets.
• Focus: Building an effective keyword strategy.
• Activities: Keyword research, ideation, and competitor analysis.

Week 8: Writing SEO Content

• Instructors: Shannon + Lindsey
• Optimizing on-page elements like titles and metadata for search success.
• Focus: Improving SEO through better content.
• Activities: Content optimization and using templates for on-page elements.

Week 9: SEO Reporting

• Instructor: Kaitlin
• Learning KPIs and best practices for reporting SEO success.
• Focus: Measuring efforts and demonstrating ROI.
• Activities: Building reports and using templates for client presentations.

Week 10: Final/Conclusion

• Instructor: Lauren - Group
• Reviewing key concepts and addressing outstanding questions.
• Focus: Applying knowledge through sample SEO plan creation.
• Activities: Strategic plan creation and refining personal site SEO.