THE BLOG

Social media measurement has suffered from a peculiar malady since its inception—we've become seduced by vanity metrics that flatter our egos but offer little substantive value. With the average busin...

Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...

Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical skill for businesses. A social media crisis can break within minutes, causing damage ...