THE BLOG

Marketing Automation Workflows: Templates and Examples That Convert automation lead generation marketing technology Mar 26, 2025

In the chess game of modern marketing, automation is no longer just a strategic advantageā€”it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...

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Reframing Lead Generation as a Value-Driven Transaction lead generation sales webinar Nov 13, 2024

As we plan 2025, industry leadersĀ from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...

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Delivering Real Value: Understanding and Meeting Audience Needs audience content marketing lead generation Nov 13, 2024

In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...

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Conversion Rate Optimization lead generation sales Nov 11, 2024

Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...

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