THE BLOG

Crafting Your Influencer Marketing Strategy b2b marketing influencers Mar 27, 2025

A solid influencer marketing framework structures itself around twelve sequential yet interconnected phases. 

Each step contains four essential components: the specific action required, implementatio...

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Influencer Marketing 2.0 influencers marketing Nov 11, 2024

Sarah stared at her phone in disbelief. The Instagram post she'd commissioned for $5,000 had generated exactly three sales. As the marketing director for a sustainable fashion brand, she'd followed th...

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