THE BLOG

At the bottom of the marketing funnel, we encounter prospects at their most valuable yet precarious state—informed, engaged, but still wavering on the edge of decision. Like a chess grandmaster in the...

The middle of the funnel (MOFU) represents marketing's most nuanced territory—a psychological borderland where casual interest transforms into serious consideration. Here, prospects have moved beyond ...

At the top of the marketing funnel, we engage in the art of attraction rather than persuasion. Like the soft music that lures patrons into a marketplace, top-of-funnel (TOFU) content whispers promises...

Today's marketing funnels bear little resemblance to the linear pathway models of yesteryear. The average B2B buyer engages with 10-15 touchpoints across 3-5 channels before making a purchase decision...