THE BLOG

Heuristics in Marketing concept marketing Jul 11, 2024

At their core, heuristics are mental shortcuts that help people make judgments and decisions quickly and efficiently. These rules of thumb allow us to navigate the complex world without undertaking ex...

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Theory of Mind & Creative Growth concept learning theory theory of mind Mar 19, 2024

Creativity.

It's the X-factor, the je ne sais quoi, the secret sauce that separates the ordinary from the extraordinary.

But what is it, really? And more importantly, how do we cultivate it?

As a s...

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