THE BLOG
Heuristics in Marketing
Jul 11, 2024
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At their core, heuristics are mental shortcuts that help people make judgments and decisions quickly and efficiently. These rules of thumb allow us to navigate the complex world without undertaking ex...
Theory of Mind & Creative Growth
Mar 19, 2024
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Creativity.
It's the X-factor, the je ne sais quoi, the secret sauce that separates the ordinary from the extraordinary.
But what is it, really? And more importantly, how do we cultivate it?
As a s...