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Explore how brand marketing is making a powerful comeback amid the digital performance marketing era, with examples of companies balancing long-term brand building with short-term performance goals.
The Resurgence of Brand Marketing in a Performance-Obsessed World brand brand training branding trends Apr 10, 2025

After a decade dominated by performance marketing's promise of measurable returns, the pendulum is swinging back toward brand buildingā€”not as a replacement for data-driven approaches, but as their ess...

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The Psychology of Color in Marketing: Advanced Techniques for Brand Perception
The Psychology of Color in Marketing: Advanced Techniques for Brand Perception brand psychology Mar 02, 2025

Color is one of the most powerful tools in a marketer's arsenal. Beyond aesthetics, colors evoke specific emotions, trigger psychological responses, and can dramatically influence consumer perception ...

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