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Delivering Real Value: Understanding and Meeting Audience Needs
Nov 13, 2024
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In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical...
Marketing Attribution: Advanced Techniques for Accurate ROI
Oct 22, 2024
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Picture this: You're sitting in the quarterly board meeting, and the CEO asks, "How do we know our marketing dollars...
Advanced Segmentation Strategies
Oct 22, 2024
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Traditional segmentation strategies that rely solely on demographics are no longer enough. While...
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