THE BLOG
The middle of the funnel (MOFU) represents marketing's most nuanced territoryā€”a psychological borderland where casual interest transforms into serious consideration. Here, prospects have moved beyond ...
Today's marketing funnels bear little resemblance to the linear pathway models of yesteryear. The average B2B buyer engages with 10-15 touchpoints across 3-5 channels before making a purchase decision...
The modern customer journey resembles less a linear path and more a Jackson Pollock paintingā€”seemingly chaotic, multi-dimensional, and unique to each individual. Yet within this complexity lie pattern...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
Picture this: You're sitting in the quarterly board meeting, and the CEO asks, "How do we know our marketing dollars are working?" Twenty years ago, you might have pointed to basic metrics like websit...
Traditional segmentation strategies that rely solely on demographics are no longer enough. While demographicsā€”age, gender, location, incomeā€”are still valuable, they paint only a broad picture of your ...
