WELCOME TO THE ACADEMY OF CONTINUING EDUCATION

We equip marketers, leaders, writers, and creative professionals

Dig In: Pursue Excellence

Hands-On Training for Practical Skills

Data, Artificial Intelligence, Content - this is the shortlist of what is impacting business growth, and we have courses to accelerate your understanding.

BROWSE COURSES

"I would recommend them 10 times out of 10."

I have taken both SEO 101 and SEO 102, and have truly learned so much from each. As someone who walked into SEO 101 with very basic SEO knowledge, the tips, tricks, and tools that I have gained from these courses have been invaluable to my company, and my personal career growth.

Both of my courses were taught by the fabulous, Joy Youell, and when I tell you she knows how to make learning fun, I mean it. These courses are interactive, provide incredibly practical information, and, in contrast to many online courses, are highly HUMAN. I would recommend them 10 times out of 10 to those looking to take their SEO knowledge to the next level.

Tiffany Vellis, Senior Digital Marketing Manager at Playwire

BROWSE ACE COURSES

Write Better Than AI

Learn the nuanced skill of writing better than AI.

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AI in Marketing

Ready to leverage AI to accelerate your marketing? Here we gooooo!

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How to Build a Content AI System

As a content consultant and business owner, I have now set up and scaled multiple content AI systems. This is a nuts and bolts process and I'm going to give you every single tool you need to make it happen for yourself.

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Advanced Content Marketing

I've spent about 15 years building advanced content marketing systems and programs - and I'm going to relay all of that knowledge to Y-O-U.

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B2B Marketing

Over five modules, we'll dive deep into the intricacies of B2B marketing, exploring effective strategies, tactics, and best practices to help you drive growth and achieve your business goals.

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Data-Driven Marketing

The numbers don't lie. Learn how to REALLY use data to execute elite, effective marketing.

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Editing 101

With the uptick in AI-assists for content, more people need editing skills. This course will get super hands-on with instruction and practice to make editing more effective.

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UX Writing

Unlike other forms of writing, UX writing focuses on the user’s needs and behaviors, making it a critical component in the design of user-friendly digital products.

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NEXT ROUND STARTS: FALL 2024

SEO 101

PERFECT FOR MARKETERS AND EARLY-STAGE SEOS

Unlock search engine secrets with our SEO 101 course.

Learn how Google ranks sites, then master techniques to improve your visibility.
Strategically target keywords for higher discoverability.
Craft irresistible page titles and descriptions.
Structure your site for efficient and consistent crawling.
Expertly build high-value backlinks.
And leverage analytics to demonstrate real traffic and rankings gains.

We peek behind the curtain of future tactics too so you can get ahead. With SEO evolving minute to minute, these foundational skills empower you to conquer search results pages now and in the future.

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